Why does Media matter?

Because people matter.

And media shapes people and people shape media.


“Those who tell the stories rule society.” – Plato

“When the storytelling goes bad in society, the result is decadence.” – Aristotle

“Storytelling is the most powerful way to put ideas into the world today…”- Robert McKee

“All these things Jesus said to the crowds in parables; indeed, he said nothing to them without a parable.” – Matthew 13:34


WE CONNECT                     WE SERVE                 WE PRAY

 Since its founding in 1985, Mastermedia International has quietly and confidentially served media professionals, offering insights regarding America’s Christian community and creating an honest dialogue around issues of faith. In building meaningful trust relationships between media leaders and the Christian community at large, Mastermedia seeks to be a positive and redemptive influence in media and entertainment by providing support, encouragement, and confidential counsel to media leaders and influencers, and mobilizing a global prayer effort on their behalf.


 One major media CEO told me, “For us, ‘angry Christian’ is the only kind we know.” That’s why a person of influence in media filled with the love of Christ is the single most revolutionary ingredient in changing culture.

Dr. Larry Poland, Founder, Mastermedia International


“We have a long and mutually respectful relationship…and found their presentation very instructive.”

Richard Plepler, Chairman and CEO HBO

“I trust the counsel of the Mastermedia team, and have for years.”

Tom Halleen, Sr. VP of Programming & Scheduling AMC

“Great perspectives about the dialog between the media and religious communities …thought-provoking and a real-life opportunity to address issues all media companies need to consider.”

Rosa Gatti, former Senior Vice President, ESPN

“I have found the greatest power in the world is the power of prayer.”

Cecil B. DeMille

“I am inspired by your labor to support and connect the world of media leaders and cultural influencers to the powerful world of spirituality and prayer.” – actor/producer

“I truly thank you for your leadership in advancing the cause of faith, and I receive your kind prayers with deep reflection and appreciation.” – actor

“I very much appreciate being on your Prayer Calendar, and . . . most importantly, the prayers from people across our great nation.” – producer

We invite you to join us in praying through the Media Leader Prayer Calendar. The calendar is published quarterly and provides the name of a media executive and a cultural influencer to pray for each day.   Please pray for God’s personal impact in their lives; for His guidance, wisdom and protection; and for them to come to a deeper relationship with Him. Pray for God to infuse media with messages of sacrificial love, redemption, and hope.